I am a brand strategy & trends consultant with roots in NYC, London and Amsterdam.
LEARN MORE ABOUT MEA KEEN EYE FOR DETAIL & A FINGER ON THE PULSE.I specialize in providing curated strategies, trends & insights, and creative direction for consumer brands, big or small, taking projects to the next level.
Let’s do this.
Building brands is one thing. Riding the wave of cultural change is another.
Need someone for a day of creative work or looking to partner on an idea for a long-term project?
Some of the brands I’ve worked with
Dove
Dove Men+Care
Toni & Guy
Axe
L’Oréal
Always
Persil
Nestlé Health Science
Milka
Kellogg’s
Pringles
Oreos
Pernod Ricard
SAB Miller
Belvoir Fruit Farms
Heineken
Services
Trends & Insights
Brand Positioning
Concept Creation
Creative Direction
Innovation Ideation
Naming & Copywriting
QUESTIONS I CAN HELP YOU ANSWERWhatʼs the ʻbig ideaʼ behind my business / brand?
How do I ensure my brand stands the test of time?
How do I launch across different markets and still stay true to our brand heritage?
We want to be ahead of the game - what’s happening out there and how can we tap into the latest trends?
We’re losing ground - what’s the problem(s)?
What should I call my business / brand / product range?
Who am I competing against and how do I ensure my product(s) stands out?
Who should I be targeting and how do I effectively message my product to them?
What People Are Saying
“Kawai is a great strategic thinker who confidently works with qualitative and quantitative data, develops original insights and builds a strong and actionable foundation for creative development using her sharp eye and visual skills.”
— Jorijn Harms, Senior Client Director - Design Bridge
“Her expertise related to trends and consumer insights is something to be desired in any brand and marketing professional. While Kawai’s work will continue to pay dividends long past her tenure here, I certainly will miss working with her every day.”
— Ángel Caride, Brand Manager Unilever - Dove Men+Care