A future forward brand strategy consultant. A future forward brand helping ideas travel further.


Rooted in Amsterdam, shaped by global experience.

LEARN MORE ABOUT ME
I KEEP A CLOSE EYE ON WHAT'S HAPPENING IN THE WORLD, MEANING MY WORK ALWAYS HAS A FINGER ON THE PULSE.

I have 15+ years of experience, specialising in creative ideas that actually work, rooted in the now and built to be future proof.

 

Let’s do this.

Building brands is one thing. Riding the wave of cultural change is another.

Need someone for a day of creative work or looking to partner on an idea for a long-term project?

Get in touch

Some of the brands I’ve worked with

 

  • Dove

  • Dove Men+Care

  • Toni & Guy

  • Axe

  • L’Oréal

  • Always

  • Persil

  • Nestlé Health Science

  • Milka

  • Kellogg’s

  • Pringles

  • Oreos

  • Pernod Ricard

  • SAB Miller

  • Belvoir Fruit Farms

  • Heineken

Services

 

AI integration

Brand Positioning

Innovation Ideation & Creation

Adapting projects to new cultural contexts

Pushing the team’s thinking

Naming & Copywriting

QUESTIONS I CAN HELP YOU ANSWER

How can we use Gen AI in a way that actually fits our daily work rather than feeling like an extra task?

How do we plan for AI in a way that keeps control, quality, and brand voice in our hands?

What cultural cues do we need to keep or remove so the concept works across teams or regions?

Where are we limiting ourselves without realising it, and how do we stretch the team’s imagination

We want to be ahead of the game - what’s happening out there and how can we tap into the latest trends?

We’re losing ground - what’s the problem(s)?

What should I call my business / brand / product range?

Who am I competing against and how do I ensure my product(s) stands out?

Who should I be targeting and how do I effectively message my product to them?

What People Are Saying

 

“Kawai is a great strategic thinker who confidently works with qualitative and quantitative data, develops original insights and builds a strong and actionable foundation for creative development using her sharp eye and visual skills.”

— Jorijn Harms, Client Partner - Bulletproof

“Her expertise related to trends and consumer insights is something to be desired in any brand and marketing professional. While Kawai’s work will continue to pay dividends long past her tenure here, I certainly will miss working with her every day.”

— Ángel Caride, Brand Manager Unilever - Dove Men+Care